Welsh rugby internationals, Martin Williams, Gethin Jenkins, Rhys Williams, Tom Shanklin, Robert Siddoli and Xavier Rush, visited leading fashion store, Woodies Emporium in Cardiff today (Thursday) to try on the latest collection of men’s jackets and lifestyle clothing from British iconic lifestyle brand Barbour.

This autumn, for the first time, Barbour clothing for men, ladies and children will be available in Woodies Emporium reflecting the brand’s new contemporary direction.  The latest collection sees new stylish designs in wax alongside waterproof breathables, quilt jackets, fleeces and a selection of midlayers and accessories to create a wardrobe for today’s lifestyle.

The designs remain true to Barbour’s heritage and authenticity.  Many of the new styles of jacket are inspired by earlier designs from Barbour’s long history – the popular International jacket derives from an authentic motorcycle design from the 1950’s and the fashionable Nethercott Parka comes from a traditional parka pattern.  The ladies Utility jacket is a shorter, multipocketed wax jacket with a stylish and flattering fit.

Ken Brewster, National Sales Manager, Barbour said “We are delighted to have our autumn winter collection in Woodies Emporium.  It’s great to see the interest we’ve had from the Welsh rugby team and I believe that customers who shop in Woodies Emporium will really like our new range.  For people who think that Barbour is just an outdoor country brand, they should come in to Woodies Emporium and see the collection – I think they will be surprised and delighted with what’s on offer.”

David Keveren, General Manager, Woodies Emporium said “We are very excited to be working with Barbour.  They have brought out a strong collection for this autumn winter which we are confident will appeal to our customers.  The men’s heritage jackets and the Utility jackets for ladies are stylish, fashionable and look good wherever they are worn.”

Barbour’s autumn winter collection is available now in Woodies Emporium, St Mary’s Street, Cardiff and Queens Road, Clifton, Bristol.