As a part of the sponsorship, Tommy Hilfiger will dress all club employees in Tommy Hilfiger sportswear and the new Spring ’07 sailing collection. The Company has designed custom branding for the RBSC’s clubhouse and transportation vehicles, as well as for a special Hilfiger inspired lounge area. The sails of the club’s boats will be branded with a special graphic print similar to the sail of Tommy Hilfiger’s VX40 catamaran that won the Volvo Ocean Race this past June. Tommy Hilfiger will also provide prizes for specific sailing races held at the Royal Belgian Sailing Club – Het Zoute in Knokke. The Royal Belgian Sailing Club Knokke was founded in 1863 and is Belgium’s most prestigious sailing club, with berths for 200 boats and a private sailing club. The club currently has approximately 2500 members. "We are very excited to embark on this partnership with the Royal Belgian Sailing Club, one of the most historic and respected clubs in the region,” said Selma Kruimer, Vice President of Hilfiger Sport. “The sponsorship coincides with the launch of our specialist sailing collection for Spring 2007 which will offer consumers a unique fusion of fashion and optimum functionality.” The Spring ’07 Sailing collection was developed with constant feedback from the Hilfiger Sailing crew, the triumphant victors of the VX40 Volvo Extreme Sailing Series. According to Kruimer, “The input from the crew enabled the development of exceptional product, which reinforces the lifestyle and aspirational qualities of the brand.” The line will feature fashionable and functional tri-layer jackets and pants, which are all 100% waterproof and breathable.
来源:ForHimMedia.com
作者:junzi |